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Media Intelligence Analytics Toolkit
Tracking tool for monitoring and evaluation of users' media presence and impact. Users' list ranges from Public, private and development sector users.
Valuable for bulding a tacit knowledge around media trends and patterns.
Utilised as a veritable tool to gather business intelligence and track stakeholder perception.
Courses in MIA Toolkit
Benefits of MIA Toolkit
1. Provides a key direction in the design...
Provides a key direction in the design, development and execution of media and communications strategy
2. Helps the user build a database...
Helps the user build a database of media trends and develop key stakeholder list.
3. Helps the user set up a structure...
Helps the user set up a structure for stakeholder engagement and management.
4. Provides user with a view...
Provides user with a view and analysis of the media intelligence analytics to support corporate messaging and improve brand perception.